The agency for AI appointment PAs
Your next PA never clocks off.
Meet our PAs, watch their interview videos and hire the one that suits your business. She joins you on WhatsApp with her own face, voice and personality, and books your clients into your Google Calendar while you work.
A word from the Head of the Agency
Darling, you didn’t start a business to answer the same five messages at ten o’clock at night. That’s what my PAs are for. I hand-pick each one for your kind of business, I train them on your prices and your diary, and I keep a very close eye on how they treat your clients.
How hiring works
Just like hiring a person.
Except your new PA starts tonight, works every hour and never calls in sick.
The PAs · hand-picked by Miss Penny
Meet the board.
Tap a PA to see their profile and WhatsApp, then interview them live: just talk, and they answer in their own voice.
All PAs are original AI characters. Clients are told they're chatting with your AI PA, and can ask for you at any time.
Interview a PA
Watch her work.
Choose your business. We'll introduce the PA we'd place with you and replay a typical 9:47pm enquiry.
Example conversation. Your PA uses your real services, prices and diary.
What a PA costs
A real PA. A fraction of the cost.
Part-time receptionist · 20 hours a week
£1,100 / month
- £12.71 an hour, UK National Living Wage from April 2026
- Before employer NI, holiday pay and cover
- Off in the evenings, at weekends and when ill
A PA from My Appointment PA
£29 / month, from
- Answers 24 hours a day, 7 days a week
- Never on holiday, never off sick
- Price follows the bookings she makes for you
Already have a receptionist? Keep her. Your PA takes the repetitive messages so your team can look after the people in front of them.
Coming soon · PA creators
Create a PA. Earn when others hire them.
Built a PA that works brilliantly for your kind of business? List them with the agency. When another business hires your PA, you earn a commission every month they work.
Pricing · appointments
Pay for the bookings she makes.
Your plan follows how many bookings your PA makes each month. Quiet month, smaller bill.
£29
Up to 30 bookings a month£69
Up to 80 bookings a month£179
Up to 200 bookings a month£399
Up to 500 bookings a month. Above that, we'll talk.Founding partners: 3 months free.
Then your founding price is locked for life. We're taking a small group of businesses who'll give us honest feedback as we grow.
Optional done-for-you setup £149 one-off. Pay yearly and get 2 months free. New customers after launch get their first 20 bookings free.
Founding partners · 3 months free
Apply for your PA.
Two minutes. No card. We'll message you on WhatsApp and set your PA up with you, using your real services and prices.
Questions
Before you hire.
What do I need to get started?
A WhatsApp Business number and a Google Calendar. If you already use Fresha, Booksy or Square, your PA works alongside them, the way a human PA would.
Will my clients know it's an AI?
Yes. Your PA has a name, a face and a personality, and she's open that she's your AI PA. Clients can ask for you at any point and the chat comes straight to you.
Whose photo is on the WhatsApp profile?
Your choice. Use your PA's portrait so clients put a face to the name, or keep your own logo.
Does she replace my receptionist?
No. She takes the repetitive messages, out-of-hours enquiries and reminders, so your team has more time for clients.
Can I style my own PA?
Yes. Hire one of our PAs as they are, or choose your own name, look, voice, personality and tone.
Are interviews recorded?
Interviews with our PAs run on ElevenLabs and may be stored so we can improve them. Please don't share personal or payment details during an interview.
Is my clients' data safe?
We follow UK GDPR. Client details are only used for their bookings and are never shared with other clients. Read our privacy policy.
Can I switch it off?
Any time. Pause your PA, approve every booking yourself, or step into any conversation.